• Experiences
  • Work
  • Contact
Digital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford MichiganDigital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford Michigan
Digital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford MichiganDigital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford Michigan
  • Experiences
  • Work
  • Contact

Celebrating 7+ Years of Innovation in UX and Prototyping at Fiat Chrysler Automobiles

January 7, 2019 Posted by Mike Cars, Technology, Work
FCA Product Design Office Mike Rosik UX Developer
With FCA Design Office Director Crew & Shaking Hands with Ralph Gilles & Head of PDO Security Henrieka

Sr Product Design Prototyper

Here’s a photo from my Five-Year Anniversary as a Sr Product Design Prototyper in the Product Design Office at Fiat Chrysler Automobiles—though in reality, it was more than seven years if you include my time as a contractor. I began in early 2012 as a product designer on the user experience team, where I worked on production Uconnect radio theme files and collaborated on quick interactive prototypes.

My role primarily involved working as a product designer on the User Experience Team that focused on in-vehicle infotainment and connectivity solutions and designs, contributing to the creation of prototype apps and real-life concept builds while adding creative input to the design process. Working closely with the UX design team gave me valuable insights into user-centered design and the implementation of comprehensive design systems. I also had the opportunity to develop numerous interfaces for vehicle displays and even integrated them with vehicle systems using WebSockets, bridging the gap between design and functionality.

Web UI connected to vehicle via websockets
Created a HTML/CSS/JS cluster interface running in realtime with vehicle. Connected via OBDII
Programming interactive interfaces on tablet devices
Programing Interactive Radio Interfaces on Microsoft Surface
Testing Shanghai Auto Show Digital Exhibit in Hotel Room
Testing Shanghai Auto Show Display Solution in Hotel Room

In the early stages of my role, I focused heavily on building radio theme files. Over time, I transitioned to collaborating with designers to develop new interfaces using tools like Adobe Flash, HTML, and Unity for AR/VR experiences. I primarily worked with consumer tablets for their ease of deployment, whether for Android applications or web pages.

Building Digital BUCS For Design Reviews

For vehicle BUCs (bench unit controllers), I initially used Intel NUC computers to drive each display. However, I later switched to digital signage boxes, which proved to be more reliable for transport and quicker to boot. Throughout this process, I developed expertise in networking content through a variety of methods, adapting to the available technology to ensure seamless functionality.

Jeep Yuntu concept with 14+ displays that I had synced up
Syncing Multiple Displays in a BUC
Programming Digital Signage Boxes for Vehicle Infotainment Prototype
Using Digital Signage Boxes to Drive Networked Displays

I also developed numerous devices using Arduinos and Raspberry Pi systems, leveraging their versatility for various projects. When building vehicle BUCs (bench unit controllers), I found digital signage boxes particularly valuable for pushing content to multiple displays. These boxes offered GPIO capabilities, which allowed me to integrate hardware directly into my BUC builds, enhancing their functionality and adaptability.

Adding Hardware elements to digital signage boxes
Digital Signage with Hardware Controls
Built and OBDII reader with a Arduino to get Data off of vehicles
Building OBDII Reader
Inside box of OBDII reader I made
OBDII reader with Arduino
Changing radio themes on infotainment in vehicles
Working on Theme Files for Radios
Volunteering with the United Way
Volunteering

Prototyping Across the World

I had the privilege of traveling internationally multiple times as a lead tech developer for the design office, providing on-site support and building projects in various locations. One of the highlights was my trips to Shanghai, where I collaborated with Jeep to introduce cutting-edge user experience concepts to the Asia-Pacific market. These experiences were both professionally rewarding and personally enriching.

Shanghai at night
Shanghai at Night

Working in the product design office came with some incredible perks, such as meeting fascinating celebrities and having access to a wide range of vehicles for testing and exploration. Driving different types and brands of vehicles was an invaluable experience, providing a deeper understanding of the diversity between vehicle classes and their unique features. Immersing myself in these firsthand experiences allowed me to step into the user’s perspective, helping to create more thoughtful designs and uncover solutions that might otherwise go unnoticed.

Meeting Travis Pastrana
Meeting Travis Pastrana
Test driving a Viper
Testing a Viper

High-quality displays and significantly faster processors have become integral to modern vehicles, paving the way for exciting advancements in connected vehicle technology. Innovative services and unique user experiences are set to shape the future of mobility and redefine transportation as we know it.

Share

About Mike

Mike has over 20+ years of creative and technical design and development experience. His education includes a Bachelors and Masters degree in Computer Animation. He's worked in the automotive, design, education, electronics, software, and user experience industries across the globe. The companies he's worked with include, Alpine Electronics, Ford, Fiat Chrysler Automobiles, and more.

You also might be interested in

Leading with Creativity: My Journey as a Program Chair in Digital Media

Leading with Creativity: My Journey as a Program Chair in Digital Media

Jan 2, 2012

Students would sometimes surprise me a cool illustrations they made[...]

Building Ebikes

Building Ebikes

May 4, 2015

Building An Electric Bike During a business trip to Shanghai,[...]

Developing Real-Time Data Tracking and Web Solutions at Alpine Electronics

Developing Real-Time Data Tracking and Web Solutions at Alpine Electronics

Jan 13, 2020

Alpine Electronics Creative Solutions at Alpine Electronics I joined a[...]

Mike Rosik • Creative Technologist

Mike Rosik

I bring over 20 years of experience in creative and technical design and development, with a specialization in user experience and design prototyping. I hold a Bachelor’s and Master’s degree in Computer Animation and have worked across diverse industries, including automotive, education, software, visual effects, and startups.  I’m also an FAA licensed drone pilot based in Oxford, Michigan.

In recent years, I have actively leveraged emerging technologies to enhance my prototypes and projects. My expertise spans app and web-based user interfaces, AR/VR/XR, improving user experiences, microcontrollers, Node.js cloud servers, AWS cloud integration, and innovative storytelling methodologies. Additionally, I have explored physical prototyping tools, such as using cardboard for occlusion surfaces, to improve augmented and virtual reality experiences and spark creative solutions. I am particularly passionate about photogrammetry and 3D model generation, utilizing advanced techniques like Neural Radiance Fields (NeRF) and Gaussian splatting to create high-quality, immersive assets from photos and videos.

Collaboration and user-centered design are at the core of my process. I engage with stakeholders and end users to fully understand their goals and challenges, transforming their feedback into personas, journey maps, and user flows that outline an optimal path to success. By focusing on the user, I not only create intuitive and impactful experiences but also uncover overlooked opportunities for improvement, ensuring the final design delivers maximum value.

FAA Licensed Drone Pilot

I am an FAA-licensed Unmanned Aerial System Remote Pilot, qualified to provide professional and compliant commercial drone services.

Business

  • DET3D
  • (313) 497-8585
  • https://det3d.com

LinkedIn

  • Detroit Metro Area
  • https://linkedin.com/in/mike-rosik

HAM Radio Technician

  • KE8RFH

Contact Me

Send me a note and I'll get back to you, asap.

Send Message

© 2025 · MikeRosik.com

  • Experiences
  • Work
  • Contact
Prev Next